Three Reasons to Embrace Live Video

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Dude, why are you doing live videos on Facebook? Why are you putting yourself out there with no filters or edits? #Vulnerable

Here’s the deal.

Live video on Facebook is hot right now. It’s a great medium where fans and followers can interact with you in real-time.

Think about your Facebook experience. Are you checking out your people on live video? I know I do, and I love it.

Here are three reasons why it is important to get your brand on Live Video.

1. Facebook Love
Google “Facebook Live Video” and you will find plenty of articles documenting the social giant’s intense focus on live video. It’s new technology for Facebook, and they are motivated to grow it. As a result, live video is currently ranked higher than other videos.

2. Awesome Interaction
Live video is quickly growing in popularity, and it’s an awesome way to build your brand. It allows you to interact with your peeps in real time.

Why wait? Give it a try now and you will see your comments and interactions increase.

3. Up Your Authentic Game
Show the world who you are. Jumping on live video allows your fans and followers to see the real you, not the scripted version. They get to see you in your environment doing your thing. It allows potential clients to decide if they know, like, and trust you.

Right now Facebook Live Video gives you an opportunity to put yourself out there and be different. You can share your story and allow yourself to be authentic and real. So the right customers that resonate with you can engage and celebrate you.

High fives and knuckles,

Please note: I reserve the right to delete comments that are offensive or off-topic.

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4 thoughts on “Three Reasons to Embrace Live Video

  1. What?? Your challenge is talking about a favorite beverage, not a sandwich? 😀

    I think my favorite part of the video is the very end, where you’re willing to share that you don’t quite have the hang of everything yet — way to step out and share some REAL vulnerability!!

    High five!!