How to Add Value in a Facebook World

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If you have a blog, podcast, or online business, there may be something missing. Chances are high you are not receiving as many Facebook likes, comments, or shares as you would prefer.

Over time, this tends to work itself out as you build up your brand. You end up receiving the right feedback from the right people at the right time.

In the short-term it doesn’t feel good when your high-quality Facebook post is sitting there waiting for interaction.

Instead of worrying about the lack of social engagement, here are three things you can focus on while you are building your brand.

  1. Offer value in a social world.
    Focus on giving away what you want. If you want more likes and comments on your Facebook post then make sure you are actively liking and commenting on other people’s posts.
  2. Join a Facebook group of like-minded entrepreneurs.
    There are tons of groups available. Pick one or create your own group. Discuss how you can help support each other. There is bound to be someone who is at the same point of the journey as you are.
  3. Create a team of comment buddies.
    The team’s mission is to provide authentic support on each other’s posts. The key is to be consistent and add value where there is an opportunity. Focus on supporting each other as you grow your brand.

You don’t have to spend all day on Facebook either. Accomplish these strategies by setting aside a small period of time each day (30 minutes) to add value by providing social engagement on posts that interest you.

When you focus on serving through likes, comments, and shares, you will be offering value in a social world. You are helping other entrepreneurs while simultaneously gaining exposure to content and potential clientele you resonate with.


Please note: I reserve the right to delete comments that are offensive or off-topic.

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12 thoughts on “How to Add Value in a Facebook World

  1. Thank you, Andrea. I’m digging the short posts for sure. I’m reading a lot of good but long posts each day. I need to do my part to change up the pace so my readers won’t need 10 minutes to consume my content. Cheers